New Logo

The Sangam India logo seeks to embody the goals, beliefs, and hope of the Sangam spirit. We have adopted for the heart of our logo a classic symbol of transcendence: the lotus flower. Born into darkness and muck, the lotus eventually emerges high above its watery roots to bloom into a lovely flower. This symbolizes the core of our work, in which we assist and encourage those who are disadvantaged in courageously transcending their circumstances to achieve dignity, independence, and equity. The colors of the lotus petals also carry meaning for us: the red signals determination, strength, and vigor, while the light brown symbolizes the dirt of day-to-day challenges and hardships faced by many. At their intersection is a vibrant green, representing vitality and growth. This expresses our belief that when great determination is combined with firsthand experience of hardship, tremendous growth can happen. Finally, for the Sangam India typeface, we have chosen Archer, designed by Hoefler and Frere-Jones, for its welcomingly open forms and bold yet graceful feel.

-Tina Ye